Sell Your Practice

A med spa generating $2.5M received a direct offer of $3.7M from a national MSO. Instead of accepting it, the owner brought LuxMed in to represent the sale.

$2.5M

Practice Revenue

$3.7M

Initial Direct Offer

$6.5M

Final Sale

By creating a competitive process among multiple interested buyers, that same MSO ultimately closed at $6.5M, with more cash paid upfront and stronger protections built into the deal.

MSOs often prefer working directly with unrepresented sellers, since it usually means a lower price. Representation changes that dynamic entirely.

Why Representation Actually Changes Your Outcome

How We Help You Sell

We Create a Competitive Market

We do not simply list your practice and wait for buyers to respond. Our team proactively markets your opportunity across a broad network of qualified buyers to generate as much interest as possible. By placing you in a competitive environment, we help drive stronger offers, better terms and more cash at closing.

Targeted Outreach, Powered by Julia.ai

Julia.ai, our proprietary matching technology, helps us identify the buyers most likely to have a genuine strategic interest in your practice. This allows our advisors to make outreach both broader and more targeted.

A National Buyer Network

We connect you with individual buyers, MSOs and private equity investors actively looking to acquire practices like yours, while managing the process so you can stay focused on running your practice.

Negotiation Built Around You

We negotiate on your behalf so the final terms reflect your goals, not a buyer's opening number.

Choosing the Structure That Fits Your Goals

The right deal structure comes down to one real question: How much involvement do you want after the sale closes? Some owners want a clean break. Others want to keep a hand in the business, or a stake in its future growth. Here is how that plays out across the five structures we see most often in this space.

100% Sale

A complete transition of ownership. You can choose to continue in patient care afterward or step away entirely, whichever fits the next chapter you have in mind.

Joint Venture

You sell the majority of your practice, typically in the 60% to 90% range, while holding onto meaningful ownership. You gain capital up front and still have a real voice as the practice continues to grow.

Equity Roll

Rather than taking your proceeds solely as cash, you convert a portion into ownership in the acquiring organization. Your day-to-day role winds down, but your financial future stays connected to how well that larger group performs.

Sub-MSO Model

This path offers a strong upfront payment along with equity across a broader portfolio of practices, not just your own. You step back from daily operations while gaining a stake in something bigger.

Direct Investment with Private Equity

For practices in a strong position, this route means partnering directly with a private equity firm, whether they take a majority stake or come in as a minority investor. You remain closely involved in guiding the business either way.

There is no single right answer here. We help you understand what each of these paths actually means for your payout,
your involvement and your future, so you can choose the one that fits your goals.

See How LuxMed’s Approach Compares

See how LuxMed's physician-focused approach compares with traditional brokerage firms and other alternatives.

Feature

LuxMed

Broker A

Broker B

Regional or Part-Time Broker

Your Practice Prospectus

Our free prospectus simplifies your financial standing, making it easy to understand

Requires a yearlong contract before offering a "free" practice valuation

Offers a "free" valuation only if your practice collects over $2 million, AND if you agree to sell exclusively to a MSO, limiting your options

Charges an upfront fee just to assess your practice's financials before proving they're the right brokerage for you

Ease of EBITDA Calculation

We handle the calculations, ensuring accuracy and maximizing practice value

They represent an MSO, prioritizing a low EBITDA to benefit the MSO — not the owner — leading to missed financial gains

Locks doctors into a yearlong contract with a $150,000 minimum success fee plus ongoing payments on your future earnouts, even after the deal is done

Forces doctors to choose between paying $5K-$10K upfront or signing a restrictive one-year contract before even seeing a prospectus or marketing plan

End-to-End Organization

Your dedicated transaction coordinator manages the entire process, from paperwork to due diligence, keeping your transition smooth and on schedule

Without a transaction coordinator, owners face overwhelming administrative burdens, delayed due diligence and reduced productivity — all risking the success of the deal

Lacks the knowledge and acumen of full-time brokerages, treating practice transitions as a side business with limited time, focus and resources

AI-Powered Matchmaking

Julia.ai is a cutting-edge advantage with its proprietary AI-powered matchmaking to connect optimal sellers and buyers faster and more strategically than ever before

They rely on outdated, manual processes that slow down deals and limit competitive bidding when selling your most important asset

Contract Terms & Fees

No upfront fees, no hidden costs and no penalties for walking away — our success hinges on getting you the best deal possible

Their contract works for them, not you: break-up fees, year-long engagements, two-year tails, multi-year referral requirements — and a fee even on below-market offers

Locks doctors into a yearlong contract with a $150,000 minimum success fee plus ongoing payments on your future earnouts, even after the deal is done. Requires exclusivity to an MSO

Imposes substantial marketing fees and breakup costs, with contracts that lock owners in and penalize attempts to exit early

MSO Relationships

We refuse MSO kickbacks to ensure finding the right fit for your practice remains our #1 priority

Holds equity in an MSO, creating a conflict of interest that pushes owners toward one group — often without full transparency

Prioritizes deals with the same five MSOs that financially incentivize them, limiting competition and reducing potential offers

Primarily sells to individual buyers, lacking the relationships and expertise needed for a successful MSO transition

Get a Quick Estimate of Your Practice's Value

Every practice is different, and a full valuation takes more than a quick formula. Use the estimate below to get a starting range, then request a complete, no obligation valuation at no cost from our team for the full picture.

Get Your Free Valuation

Estimate Your Practice Value

Enter your details to see an estimated valuation range based on your EBITDA, market, and specialty.

Annual Collections *

Practice Type *

Population / Market Size *

Insurance Mix *

State *

How is my practice valued?

Valuation looks at your practice's financials, client demographics, recurring revenue streams like memberships and market comparisons from real closed transactions. Your free prospectus walks through exactly how these factors apply to your specific practice.

What is the difference between selling to an MSO, a private equity investor and an individual buyer?

No upfront fees are required. We work on a success-based model, meaning we only get paid when you do.

Will my clients and staff find out I am selling?

Yes, we use a confidential blind teaser approach and require NDAs from all prospective buyers to protect your privacy.

How long does it take to sell a med spa or aesthetics practice?

We leverage our proprietary Julia.ai technology and our extensive network of DSOs and Private Equity groups to match you with the right buyers.

Do I need to keep working at my practice after it sells?

Absolutely. Many buyers are looking for owners who want to stay on post-sale to help grow the practice or transition smoothly.