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A medical aesthetics practice value comes down mostly to patient volume and production. An aesthetics practice carries a few extra layers that most owners underestimate. Recurring membership and package revenue often counts for more than a single visit ever could, since it signals predictable, repeatable income a buyer can count on. Retail and product sales add a second revenue stream most practices overlook when they think about what they are actually worth. And because so much of an aesthetics practice’s reputation lives in a specific provider’s hands, from an injector’s technique to a following built on social media, buyers weigh how much of that value would walk out the door if that person left. A real valuation accounts for all of it, not just what is on your P&L.

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